![]() ![]() "(Pop) is finally coming back and it's exciting," Max said. Lady Gaga and Ariana Grande's dance-club banger "Rain on Me" The Weeknd's '80s-synth scorcher "Blinding Lights" Harry Styles' sweet pop-rocker "Watermelon Sugar" Doja Cat's disco-kissed "Say So" BTS' explosive "Dynamite" - they've all topped the Billboard Hot 100 this year. And while hip-hop continues to be at the center of the music universe in the States, upbeat pop is on the upswing, post-"Psycho," during the pandemic. It paid off not just stateside, but in Europe, where the song hit No. "But I always listened to pop music, so why not be unapologetically pop?So I did it, kind of taking a chance." "There was always that temptation to be more R&B," Max continued, to chase radio and playlist trends. It was a dream that started when she was 8 years old, belting songs by singing idols like Celine Dion, Mariah Carey and Whitney Houston in the family basement. " 'Sweet But Psycho' came after 15 years trying to make it in the industry," Ava Max, 26, told the Journal Sentinel. The success of "Psycho" was an anomaly in what's been a largely moody, mellow Top 40 landscape post-Lorde, a throwback to the kind of bright, bombastic, sing-to-the-rafters pop that made Katy Perry, Lady Gaga and Ariana Grande superstars a decade ago. Two years and 2 billion streams since "Psycho" came out, Max, born Amanda Koci, is gearing up to release her debut full-length album, "Heaven & Hell," on Atlantic Records Friday. Last summer, Ava Max, a little-known newcomer from Milwaukee, foreshadowed a shift in the pop trajectory in the United States when her vivid single "Sweet But Psycho" cracked the top 10 on the Billboard Hot 100. ![]()
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