Not only is it interesting for people to see their listening habits, but it also gives them an opportunity to socially engage with their peers, and sometimes even show off that they’re a bigger fan of a certain artist than others or that they’re generally a more avid music listener. By visualizing user data in an accessible way, they give a whole lot of value back. This is one of the areas where Spotify shines, particularly during the Wrapped campaign. Y et to be come commonplace is companies providing genuine ( non-creepy ) value back to consumers in exchange for this data. Both examples of using data to provide no value. Data best practice - “Hi ” in an email or five.
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